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中國鐵建電子商務平臺怎么打不開了,免費在線漫畫平臺( 二 )

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In most cases, a market or indsutry has a life span between 10-15 years from its nascent stage through to stability, thereafter it enters the declining stage. This is due to the fact that advanced technologies or alternative products have entered their high growth stages. If we start counting from the end of 1999 when Alibaba was established, the life of e-commerce market has way exceeded the usual market life cycle until stability. Hence, SMCTS believes that not only is ecommerce retail and wholesale business expected to perfect its mobile payment and customer information security, big data accurate targeted promotion, logistics, warehousing facilities, and after-sale support among others in the value chain, but also further expand into up-and -down stream of the value chain, such as digital marketing, financial technology, office automation, commercial real estate operation and maintenance, and AI.當下中國零售業正在從一個網店熱潮步入網店和實體店相融合的多渠道經營模式 。
雖然網店具備成本、支付、便利和多樣化的優勢 ， 傳統實體店卻有著客戶體驗和質量保證的好處 。隨著消費水平的升級 ， 客戶越來越重視品牌、質量和個性化 。雖然 ， 價格仍然是購買的主要決定因素之一 ， 性價比的提升卻已成為未來商家締造競爭優勢的關鍵 。At present, the Chinese retail industry is migrating from an e-commerce driven platform to a form of integrating internet stores with physical shops. While online stores are advantageous in cost, payment, convenience and variety, traditional shops have plus in customer experience and quality guarantee. With the rising level of consumer spending, customers start to treat brand, quality and personalisation as more important factors in making purchasing decisions. Despite price being one of the important factors of purchase, value-to-price ratio has become the key competitive advantage of e-commerce merchants. 在這個步入新零售市場的趨勢下 ， 商家在選品、營銷、支付、物流、售后服務以及增值服務方面 ， 應進行全方面的規劃 。
電子商務平臺無論是作為批發還是零售的渠道 ， 商家應當在產品和服務的源頭用國際質量和安全標準來選擇制造商 ， 通過O2O和多渠道的推廣方式、安全的在線支付技術、可靠和快速的物流設施、及時的售后客服等等 ， 提升客戶的滿意度 。全球購在這些方面的要求尤為顯著 。Stepping into the new retail mode, merchants are expected to plan well ahead for product selection, marketing, payment, logistics, after-sale support as well as value-added service. Whether the e-commerce platform is for retail or wholesale channels, merchants should establish product selection criteria based on international quality and safety standards, through the O2O and omni-channel mode of promotion, safe means of online payment, reliable and quick logistic facilities, timely after sale support service, and so forth, to enhance customer satisfaction — These aspects are especially true for global procurement.許多之前以網絡經營為主的電商平臺 ， 也在逐漸與傳統實體連鎖店建立伙伴關系或直接收購它們 ， 目的是提升客戶的體驗度 ， 確保客戶買到的物品確實是營銷中所宣傳的、網頁上所看到的 。
另外 ， 隨著新興科技的發展 ， VR 和 AR 技術也將運用到網絡平臺 ， 賦予電腦或手機前的客戶深入實體店其境的感覺和與商家在線視頻互動的方便 。Many e-commerce platforms that used to be internet driven, are starting to build partnership with physical store operators or directly acquire the latter. The goal is to ensure customer experience and products as advertised be in line with customer expectation. Moreover, along with technology advancement, VR and AR are expected to expand into the e-commerce space, providing customers with a submerged experience of visiting physical stores and interacting with shop owners in front of their computers or cellphones.SMCTS 認為 中國的電子商務市場無論在銷售額、客戶數量、還是滲透度方面都處于世界領先地位 ， 這將成為未來5年中國GDP增長的一個重要驅動力 。

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